Developing Growth and Innovation
Creating “Innovative” business models, products, services, marketing offers and processes is clearly one way to grow the bottom line – but where do you start, what types of innovation do you need to focus on and how do you bring about sustainable innovation within your organisation?
Edge Advisory can help with innovation strategy and implementation.
Innovation Strategy concentrates on where the innovation focus needs to be. It helps you answer:
What is the growth challenge? Do we need incremental, substantial or breakthrough innovation? Do we need product, service, marketing offer and process innovation in equal measure? What information do we need to determine where the innovation focus should be?
Innovation Enablers and Implementation
Enablers refer to elements which facilitate the successful generation and launch of innovation within your organisation. In our opinion, the main enablers of innovation are leadership buy-in & visibility, organisation & process, governance & funding, targets & rewards, and technology & tools.
By developing an integrated framework within your organisation you can ensure you are maximising the benefits of your innovation efforts – rather than, as many companies find, being disappointed by your efforts.
We have worked with companies such as RBS, BP and Shell on strategic themes, innovation frameworks and proposition development and roll-out.